UPDATED: Maple Leafs Tease New Logo Ahead of February 2nd Reveal


We’ve known for a while now that the Toronto Maple Leafs would be revealing a new logo for the 2016-17 season, but we haven’t seen anything official until now. Earlier today, the Leafs released a teaser video for the upcoming fifth episode of ‘The Leaf: Blueprint’, their in-house documentary on the rebuilding efforts under Brendan Shanahan, Lou Lamoriello and Co. In that video, we got our first glimpse of Toronto’s new logo 

Yesterday, Chris Creamer at SportsLogos.net reported that the new Leafs logo would be a combination of the 1966/67 logos used during Toronto’s last successful Stanley Cup run. While we can’t confirm this reports from the screengrab above, we can make out the fact that it appears the Leafs will be using a slightly modernized and rounded version of the font used in the earlier of the 1967 logos (below), so it certainly looks like Creamer has the right idea.

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While we’ll have to wait until Tuesday evening for the true reveal, you can expect another possible update sooner than later. Chris Smith of Icethetics.co tweeted out late last night that he’d seen a sneak peak of the new Leafs logo and would be posting more information sometime today


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Smith has posted his mock-up on the new Leafs logo, based on the ‘sneak peak’ he received last night. Here’s how he describes it…

“It’s modeled on the leaf that was introduced in 1938 minus the double outline that was added in the 1960s — the logo we all know well from the third jersey the Leafs wore from 2000 to 2011.
The new design features updates to the veins and the typeface as seen in the sneak peek from the Leafs’ tweet today. In fact, I can confirm that the type seen in that image (top) is indeed from the new logo.”


That’s a damn nice looking logo. It’s a pretty large departure from the Leafs’ current crest, and definitely looks very much like the old 1967 logo, but doesn’t exactly look like a retread either. The removal of the double outline and properly centred font gives an old favourite a much more modern feel. I wouldn’t be disappointed at all if Tuesday’s reveal looks exactly like this.

Our very own Jeff Veillette took a shot at predicting the logo yesterday in a post here on TLN. While it looks like Jeff used the wrong 1967 font, it’s still a damn good looking logo. You can check it out here.

Also, if you haven’t seen the teaser video released by the Leafs themselves, you can check that out below.

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