Adidas’ halo store has arrived in the heart of downtown Toronto. (Sponsored Post)
The multinational sportswear giant has opened the doors to its large-format halo store at the Cadillac Fairview Eaton Centre. It’s the first halo store to be opened in Canada and just the second in the world, as Adidas debuted the concept in Dubai in 2021. 
Coming in at over 12,000 square feet, the new store offers customers the opportunity to shop and experience all of Adidas’ sub-brands in one location, including Adidas by Stella McCartney, and Y-3 Sustainable Stan Smith products. 
Through multiple digital touchpoints, customers are able to discover all that Adidas has to offer under one roof. The halo store also features a lounge, community activation space, and much more that brings to life an immersive experience around the brand’s aesthetic. 
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Perks for adiClub members
  1. A personalization station at the Toronto Lab in-store 
  2. Gift prizes with a purchase of $100 or more as well as free limited-edition T-Shirts or Tote bags for adiClub members
“The halo store opening is something we’ve been excited about for a long time, it really is a reflection of the partnerships and work we do on a more localized level”, comments Alim Dhanji, President of Adidas Canada. “Having a storefront that allows us to celebrate and bring people together in one space is really special and we’re excited to continue our commitment to the GTA” 
The new store features the best of Adidas products that are first to market and offers an immersive experience that highlights the true heritage of the brand and its close connection to the city. Through multiple digital touchpoints, shoppers have the ability to learn and discover all Adidas has to offer under one roof. 
In celebration of the store opening in Toronto, Adidas has partnered up with five local artists to create a limited-edition collection of graphic t-shirts and totes to represent individual neighbourhoods within the city, including Kensington/China Town, Church & Wellesley, St. Lawrence Market, the Annex and Queen West. The limited supply of custom t-shirts will be on display within the store and will be given away with a purchase of $100 or more and are not available for purchase on their own. 
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The Adidas store is located on the first level at the bottom of the escalators in the mall and has a variety of special offerings in-store – from live music to guest appearances – the halo store will reflect Toronto’s passion for community and diverse spirit and will continue to host pop-up events throughout.