We are proud to announce a formal partnership with the Toronto Maple Leafs!
The @MapleLeafs will host a future @SecretDeodorant Dream Gap Tour game, while also providing enhanced marketing coordination and support, and sponsorship consulting on commercial efforts. pic.twitter.com/SsLWF0wYML
— PWHPA (@PWHPA) February 6, 2021
The partnership involves enhanced marketing coordination and support, sponsorship consulting on commercial efforts, as well as a future Secret Dream Gap Tour game to showcase their players, which will be confirmed once Canadian Government regulations allow, and it is deemed safe to do so.Comprised of approximately 125 of the world’s best women hockey players, the PWHPA was formed to advocate for, and advance, equity, fairness and opportunity in women’s professional hockey. Specifically, the group is working to provide increased opportunity in women’s hockey with the goal of creating a sustainable league that pays a living wage to players, provides appropriate elite-level resources (i.e. ice time, facilities, trainers, etc.) and invests in marketing that showcases the players and game.“The Toronto Maple Leafs have been great supporters and partners of women’s hockey and the PWHPA in particular,” said Jayna Hefford, PWHPA operations consultant. “We are steadfast in our belief that the creation of a professional women’s hockey league with the best players in the world will require a new level of infrastructure and resources to ensure its long-term success, and this partnership brings us another step closer to our goal. The Toronto Maple Leafs have been consistent in their support of our players who are committed to building a bright future for women’s hockey at all levels and we’re thrilled to continue working with them.”